Four Steps to Social Media Success
1. Audience Research
The first thing we do is learn about your potential clients and find out where they go to find products and services like yours. We look at the types of conversations they engage with online and establish who the key influencers are within your market. While having a lot of social media followers may feel like a good thing it’s not going to be very effective if they’re not the right kind of followers ie, potential clients, so audience research is key to your success on social media.
3. Building and Engaging Your Audience
After your social channels are in place the next step is to start building your audience and engaging with them, but how do you do this? We’ll work with you to create content strategies that will provide you with guidelines and a framework for you to follow. One of the hardest parts of social media is knowing what to post and when. Our strategies will detail what messages you should communicate, where and how often. They will recommend what hashtags should be used, what style of imagery and the tone of voice that should be adopted to get the best user engagement.
2. Social Channel Discovery
Once we know who your potential clients are, we can then determine which social spaces your company needs to be on to engage with them. We will work with you to get each social account setup and branded correctly. Consideration is also given to the best ways of integrating these channels into your website. This has a dual purpose, it encourages website visitors to share and engage with your brand on social media and encourages visitors on your social media channels to engage with your website.
4. Posting and Delivering Content
Social media by its very nature is organic and requires review and engagement on a daily, sometimes hourly basis. If you don’t have the time and internal resource to monitor your social channels this frequently, we can provide you with strategies to help you automate content delivery and provide guidance for monitoring and engagement. Alternatively, if you want to outsource your social media activity, we have seasoned social media executives who will build and engage social audiences for you. They will monitor your social channels daily and will provide reactive and proactive content delivery informed by your content strategy.
